AWE Nite NYC

Rob McCarty presenting Illust to the Augmented World Expo demo night.

Demo Summary

The interview provides an overview of Illust, an AR and NFT startup co-founded by Tim Prochak and me. We’ve developed a decentralized platform that allows people to publish AR graphics into the world anchored to NFTs in their crypto wallets. The system uses open-source libraries and third parties to provide the AR capability. In this demo I explore the publishing process, showing how an NFT owner can position a digital AR asset at a real-world location like Venice Beach.

The system generates a microsite to share the AR experience. At the time of the interview, Illust was launching a new proof of presence system called POPs at SXSW. This creates an on-chain handshake when someone views an AR asset, enabling special offerings between creator and viewer. POPs serve as access tokens, like for a token-gated discord.

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