The best education at the University of Southern California (USC) I received came from putting theory into practice, by starting my own pedicab media company called Trojan Chariots. It was the perfect lab experiment. From working directly with USC’s Department of Transportation, Public Safety, Student Services, Media Buying, and Auxilary Services, to having to hit the pavement selling to local and national businesses alike to finance the vision for a student-powered transportation service, Trojan Chariots gave me the education I needed to take my vision for new media technologies out of the textbook and into reality.